A new campaign type for your email flows: the step challenge.
Use personal step challenges as a campaign element, alongside your discounts, winbacks and newsletters. One link on a button in your existing flow.
What it delivers
Deeper engagement
Not a single email open, but daily engagement for the whole challenge.
Positive brand awareness
Your brand shows up while people move, building real goodwill.
Reward with discounts and vouchers
The reward is a discount or voucher your customers redeem in your webshop.
What is it?
A step challenge you run as a campaign element, in three steps.
Create a challenge
In your own brand style (e.g. 8,000 steps a day for 7 days) with a reward attached.
Add the link to your flow
One unique link on a button, in your own ESP. No new software, no migration.
They play and redeem
Recipients open their challenge in the app and redeem the reward in your webshop.
Where do you use it?
Post-purchase flow
Welcome new customers with a challenge and route the reward to the second order.
Winback / reactivation
Reach dormant customers with something other than yet another discount code.
Loyalty / VIP segment
Give your best customers an exclusive challenge with a bigger reward.
Seasonal campaigns
January (New Year's resolutions), spring, or tied to a product launch.
Use case: easy way / hard way
An example for your post-purchase flow: same email, two buttons.
10% off your next order, usable right away.
Walk 8,000 steps a day for 7 days and earn 15% off.
The choice itself is the data, zero-party data the customer volunteers, without any tracking.
“Chose challenge” and “completed challenge” become segments you can build on: VIP flows, early access, ambassador programs, a higher contact frequency without the irritation risk.
What it adds to your existing flows
A touchpoint that isn't an email
For seven days your customer opens an environment in your brand style every day, not in the inbox, but while moving.
Retention with a built-in reason
The reward is the next purchase. The customer worked seven days for it, earned rewards are redeemed more often than given discounts.
A brand story you can't buy elsewhere
Your brand demonstrably encourages customers to move more, a message that fits health, food, sport or sustainability perfectly.
What you see back
Per challenge you see how many customers started and how many reached their goal. Health data stays with the user: you never see how many steps someone took or how they performed. What you do see is who took part and who completed their challenge, and you can segment on that.
Why this works
Gamified movement is our core product. On the HealthBlocks platform, where participants put in a financial stake, 86% of players finish their challenge, and participants consistently take more steps once there's a game element.
The model: no risk to your campaign budget
You don't pay per email sent or per click. A participant only counts once their challenge has actually gone live.
Free
A free starter bundle of started participants, every month.
Pay as you go
Above that, a small amount per started participant.
Subscription
A fixed monthly bundle for those who grow structurally.
A campaign that doesn't land costs literally nothing, you test it alongside your existing flows with no budget at stake.
Get started
Want to try it yourself?
Create a free account and put your first challenge live. You start with a free bundle of participants each month.
Create a free accountPrefer to talk first?
Book a short 20-minute call. We're happy to think along about where in your flows a challenge pays off most.
Book a 20-min callRyan Geerdink